Exclusive Services

At So&So, we marry “Big Ideas” to tactical approaches that align with our clients’ individual briefs, goals, and audiences - lock, stock and barrel.

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At heart, we’re Doers. Creators. Producers. We create and produce every piece of content ourselves, in-house, through fully integrated video and digital production models. Having produced commercials for giants like Hyundai and Jaquar, we play a hands-on role at every step of production.

From maneuvering the ever-dynamic algorithms of Instagram and YouTube to producing content specifically for these platforms, be it in 16:9 1:1 or 9:16 ARs - we've got you!

With a human-centered approach to content production, we're adept at designing and creating campaigns for some of the leading Content Creators across brand categories.

This one doesn't even need us describing it - a strong roster of Indian and global directors and cinematographers with a bunch of post-production ninjas, music video briefs is what keeps us going!

Now more than ever, a successful content launch or campaign requires a newfangled approach to content creation - one that adopts novel styles of execution.